When the Internet was built in the late-1960s, every "node" on the network was assigned a 16-digit number for an "address". As the Internet grew, it became a challenge to remember 16-digit numbers and "Domain Names" were created.

Domain Names are "words" that substitute for 16-digit addresses and domain names are managed by Internet routers all around the world.

It was a router, for example, that took the "BlogDotBlog.com" that your typed into your browser and converted it to the IP address of our particular Web servers.

Using a combination of advanced packet switching, DNS modulation, and the internal architecture of Internet routers, Blog Dot Blog "created" a new, top-level domain specifically for bloggers.